Mission Statement

Building a thriving business district that protects and promotes the interests of new and existing members while pursuing public and private investment.

About the Association

The Franklin Boulevard Business Association is focused on providing excellent maintenance and safety services; advocating for business-friendly public policies, increased economic development and enhanced public spaces; and promoting and marketing the area’s culturally diverse businesses, in particular its Latino and Hmong cultures. The Association facilitates positive development and change in the Historic Monterey Trail District and connects business, community, county and city partners to work together.

The Historic Monterey Trail District (‘District’), a project of the Franklin Boulevard Business Association, is a bustling, vibrant District that straddles both the City and County of Sacramento and it’s primarily focused along Franklin Boulevard from Broadway to Turnbridge, as well as portions of Fruitridge, 47 th Avenue and 24 th Street. It includes a thriving retail district and mixed use and light industrial/manufacturing zones surrounded by residential neighborhoods.

The Franklin Boulevard Business Association (‘Association’) is a not-for- profit tax-exempt 501C6 corporation formed in 1985 by business owners and other stakeholders to make a great neighborhood even better – better for business and property owners, better for the residents, and better for visitors. Today, the Association includes both a Business Improvement Area (BIA) and a Property-Based Business Improvement District (PBID). The BIA consists of approximately 640 business owners and the PBID consists of approximately 153 commercial property owners on Franklin Boulevard between Sutterville Road and 47 th Avenue.

Map: The Historic Monterey Trail District

Current Projects Underway
  • Community & Economic Development Strategic Plan
  • Marketing & Social Media of the Business District
  • Seek Funding to Establish a Homeless Navigator Program
  • Establish a “Public Safety” Committee
  • Host and Sponsor Business-Related Workshops and Trainings
Annual Reports

Annual Report-2015: English

Annual Report-2015: Spanish

2016 Board of Directors

Mike Bokan, President, Bokan Brothers

Jorge Plasencia, Vice-President
La Esperanza Bakery & Catering and Harvest Foods

Frank Cable, Secretary, Property Owner

Connie Herrera, Treasurer
Soccer Planet & La Pantera Club

Linda Avalos, Director, Jimboy’s Tacos

Aniceto Balingit, Jr., Director, Guardian Self-Storage

Aaron Chong, Director
Office of Sacramento County Supervisor Phil Serna

Lisa Cirill, Commercial Property Owner

Brad Clark, Director
Urban Equities Advisors

Susan McKee, Director
Office of Sacramento County Supervisor Patrick Kennedy

Greta Vohlers, Director
Sacramento Regional Transit

Jeremy Sands, Director, ABF Freight System, Inc.

Jess Huang, Director (Ex-Officio)
Office of Councilmember Jay Schenire